Our Story

It’s all about increasing the visibility that drives sales. And reducing the complexity to achieve it.

For more than a decade, ChannelAdvisor has set the global standard for e-commerce optimization by providing best-in-class technology, strategic services, and thought leadership to help retailers master the complexity of connecting efficiently with consumers.

ChannelAdvisor was founded in 2001 by Scot Wingo and Aris Buinevicius – successful entrepreneurs who saw the need for a new retailer-focused e-commerce solution. What Scot and Aris developed was an eye-opening software solution that tamed the complexity of the emerging online retail space, giving sellers the power to make their products visible across multiple channels to the widest range of potential customers.

When retailers got a good look at what was possible, word spread – and ChannelAdvisor grew like gangbusters. Today, with offices worldwide, we connect sellers to the people who are actively seeking to buy their products through multiple marketplaces, paid search opportunities and comparison shopping sites. And we assist them in polishing their online presence with sophisticated webstores and rich media solutions.

The goal is simple: help retailers cut through the clutter and reach prospects in a way that has a significant, quantifiable effect on their bottom line.

What’s powered this growth? From our first day in business, no other company has been able to offer the scope of services found in our multichannel platform – or the ease of reaching out through multiple online channels to reach customers with a single inventory feed.

• The ChannelAdvisor platform seamlessly translates retailer data and automatically distributes accurate information to destinations across the world.
• Robust reporting capabilities enable retailers to track their progress across channels – and make real-time, performance-based decisions.
• Expert strategy and custom service packages help retailers at all levels cut through the fog of online selling.

All of this, combined with our smarts and thought leadership, has made ChannelAdvisor one of the world’s most important vendors in the e-commerce marketplace.

See for yourself…and Be Seen.

Learn more about ChannelAdvisor’s Platforms and Managed Services.