Research Triangle Park, NC – May 3, 2012 – ChannelAdvisor, a global e-commerce platform provider that enables retailers to be seen and sell more across online channels, announced today that CEO Scot Wingo will present at the 2012 Internet Retailer Conference and Exhibition taking place on June 5-8, 2012 at McCormick Place West in Chicago. Wingo will present a session titled Interest in Pinterest: How the social site drives retail traffic with Brian Kalma, chief experience officer at Gemvara.com on Thursday, June 7 at 4:15 p.m. CDT.
“Pinterest is the fastest growing social site to date, and with more than18 million unique visitors in March, there is great potential for online retailers to increase their page views and conversions with pins and boards,” said Wingo. “There are a number of retailers that are already engaging consumers with their pins, attracting more and more followers each day. This engagement further solidifies the potential of social commerce as an important and profitable channel.”
Together, Kalma and Wingo will present a dynamic session, sharing with attendees the do’s and don’ts of Pinterest success. Offering retailers actionable items to improve their social presence immediately, Wingo will discuss steps for retailers to engage consumers through Pinterest, touching on topics that include:
- Brand promotion on Pinterest
- Integrating Pinterest with e-commerce sites
- Successful retailer promotions on Pinterest
- Conducting market research on Pinterest
ChannelAdvisor powers more than 3,000 retailers globally, including some of the largest, most successful retail brands such as Dell, Under Armour, Staples, Victoria’s Secret, Crocs, Jos. A. Bank, Urban Outfitters and more.
To learn more about ChannelAdvisor’s e-commerce platform, including its social commerce solution—Facebook Campaigns—visit www.channeladvisor.com/solutions or register for the 2012 Spring Release webinar series.
For more information about IRCE 2012 or to register for the conference, please visit http://irce.internetretailer.com/2012/.