Use ChannelAdvisor’s powerful and flexible Bid Management System to control costs and increase revenue. Track the impact of all keywords that contribute to a conversion, whether through paid search, natural search or a comparison shopping engine.

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Automation Through Bid Rules

Create bid rules to analyse keyword performance and update keyword bids based on your ROI goals. Use flexible look-back periods and analysis to adjust for seasonality and both high- and low-traffic terms.

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Bid Reporting

Analyse reports on bid changes to further refine bid rules for better performance. Set keywords to automatically delete if performance is poor.