ChannelAdvisor’s Retail Analytics provide a wealth of reports and custom options for identifying opportunities and challenges and testing strategies. Use this reporting to track more than just your paid search clicks, but also clicks leading up to a purchase, natural search and comparison shopping clicks, creative tests, margins and bids.
View data by date, week, month or quarter, and compare sales and trends across all comparison shopping engines, paid search engines and natural search.
Complete Analytics and Reporting
View the performance of campaigns, ad groups, ads and keywords across any time period using a wide range of metrics. Optimise campaigns based on the profitability of individual keywords by looking at orders, assists, customised event tracking, cost and revenue.
Through a single platform, integrate and track your performance across multiple e-commerce channels including paid search, natural search and comparison shopping engines.
Make sure your campaigns are on track by comparing two days hour-by-hour including real-time, same-day sales.
Track revenue generated from buyer clicks on paid search, natural search, comparison shopping or any other channel. Analyse and allocate marketing resources based on insight into buyer behavior.