Digital Marketing Helen De Souza By Helen De Souza

Exciting News: Checkout on Instagram

Instagram has announced on its blog that it will be introducing an in-app checkout feature! The feature is currently in beta rollout in the US, but is a very exciting step forward, especially for brands and retailers who are leveraging a social strategy to increase conversion.

In this latest development, users who tap to view a product from a brand’s shopping post will see a “Checkout on Instagram” button on the product page. They can then tap it to select from various options such as size or colour. They can then proceed to payment (credit card or PayPal) without leaving Instagram. Consumers will only need to enter their name, email, billing information and shipping address the first time they check out. Once the first order is complete, all information will be securely saved for convenience the next time they shop. Instagram will also provide notifications about shipment and delivery right inside the app.

Images taken from Instagram’s blog

ChannelAdvisor is an official partner of Instagram. As this program expands and becomes more widely available, brands and retailers will be able to work with ChannelAdvisor to integrate the new feature.

Social selling is on the boom in Australia and globally, and this evolution is a natural progression for Instagram, which rolled out shoppable posts and shoppable stories in the last year. We’ll keep you posted for any further developments in the space.

For more information, check out our whitepaper: Selling in the Age of Social Commerce.

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