Webinar: Tips for Clicks — Essential Digital Marketing Strategies


Digital Marketing Laura Lane By Laura Lane

As a retailer, you face unique digital marketing challenges that other types of companies can’t even imagine. You need to be everywhere your customers are shopping — and we mean everywhere.

Advertising your products online is becoming increasingly complicated. It can seem as though there’s always another channel where you’re expected to push your products. Add to that the need to track conversions across multiple devices, manage data feeds and stay ahead of your competition, and it can end up feeling like you’re drinking from the fire hose rather than making insightful enhancements to your strategy.

Without the right tools, digital marketing campaigns can become time-consuming and ineffective. It’s time to step back and re-examine your digital marketing strategy. What’s working? What’s not? And if you’re just getting started, where do you begin?

This webinar will walk you through the process of developing the right digital marketing strategy for your business, as well as offer optimisation tips to help take your online presence to the next level.

Together with Inside Retail, ChannelAdvisor’s Sathish Poonath, campaign manager, and John Menagh, APAC sales manager, will share practical advice on ways to maximise your digital marketing ad spend and diversify your channel mix for the rest of 2015 and beyond.

Don’t miss out – we hope to chat with you at 2 p.m. AEST on Thursday, 14 May! Sign up now to learn how to:

  • Best allocate your advertising budget
  • Be multiple-device ready
  • Promote your products with Google’s Shopping campaigns
  • Turn browsers into buyers

Blog post by Shani Flynn, marketing copywriter, ChannelAdvisor