Marketplaces Laurel Lockhart By Laurel Lockhart

Finding Inventory That Sells on eBay Australia

Whether you are looking for new opportunities of products that you can sell, or looking to see if a certain marketplace fits your needs; research is the key to being successful. By taking the time to do some analysis, you can identify new opportunities, identify new trends and hot items, and even improve upon your own descriptions and titles. We will take a look at some quick strategies that you can use to find out what products are in demand on eBay and help develop your inventory analysis strategy.

Start Your Research on eBay

eBay’s own predictive search is a great way to see what other people are searching for. When you start typing a search query into eBay’s search bar, you’ll discover that eBay populates possible items that you might be looking for.
You can use this to not only identify gaps in your own product lines, but also to see how your own items hold up in ranking and what buyers are actually searching for.

For example, if you sell children’s toys, type ‘children’s’ into the search bar. You will see a range of products appear. The interesting thing here is that these results are not alphabetical; they’re actually listing in order of the frequency buyers are searching for them. You can also see what categories these products are listing in, so if you only list in one, it may make sense to expand to the additional categories where buyers are looking for them.

What is also important here, is that ‘children’s toys’ is also located further down the list. ‘Children’s table and chairs’ is currently the most search for children’s item. However, if you change your search now to ‘kids’, you will see that toys are the first result. This is an opportunity to review your own titles to ensure that your items are being found by what buyers search on. Not necessarily what makes most sense to you, as a seller.

It’s important to try multiple variations of keywords in the search bar to identify any trends that you might be overlooking. Make note of any new keywords or combinations that work well to help with your own optimisation.

eBay Sold Items

Pay attention to the sold items on eBay to determine whether there’s a gap in the market, or if there are items not available at the right price. To discover what is trending on eBay, you can utilise the ‘Advanced Search’ on eBay, and type in the product keywords here, specifying ‘Sold Listings’. Then check how popular these products are by looking at how many have been sold, as well as how many people are watching these items. You can also discover how quickly items are selling to ascertain their current popularity.

On the search results page, the indicator for the amount of sold items is based on eBay’s own algorithms and will only show for items that have a fairly substantial amount of sales or watchers.

Analytic Tools

A part of Google Adwords, is their keyword planner tool. This can be used to asses how many buyers are searching for relevant keywords or phrases. This feature is particularly useful for seasonal products, as it may surprise you how early shoppers starting browsing for and researching these products.

Terapeak is another tool which has an abundance of information on sales rates, product pricing, category trends, top keywords, competitor strategies. When searching for new items to sell, this can give you lots of detailed information for specific categories so that you can asses the competition, or lack of competition!

Product Bundles

Bundles are also a great way of selling stock that you wouldn’t consider to be your ‘best selling’ items. Often, it can provide a simpler shopping experience for your customers. For example, rather than having to buy a phone, and accessories separately, you can create a bundle that will package these together and offer the buyer a seamless transaction. You can make use of ChannelAdvisor’s bundles feature to also help with quantity management and again, just to make things that little bit easier on you, and the buyers. It also allows you to create a that other sellers will not easily duplicate, while also increasing your average order value at the same time.

What Can You Do Right Now?

Don’t put off expanding into new areas because you feel you don’t have the time. Invest just one hour and you will reap the rewards. Take a sample of any 10 items you would consider selling on eBay, then using the methods we’ve suggested, e.g., eBay search and Google keyword planner, investigate the market for these products.

Check out the current margins on these products and consider future trends and seasonal nuances. Ask suppliers and wholesalers if this product is easy to get hold of. Consider your current infrastructure and whether you would need to change your operations to accommodate this new line.

Now apply what you’ve learned by adding the new product to your current listings. Monitor results over the following two months and build this into your usual reporting structure. You will then be able to see if the new product has created an uplift in sales and therefore whether it’s been worth the investment.

And remember, when it comes to selling new items, don’t simply go for a low price. Test and learn – especially if you’re selling seasonal products.

Blog post by Dec Fish, Customer Support Team Lead, APAC