Whether you’re considering getting started on Amazon or you’re already on the platform, the pace of change in the marketplace landscape means that your strategy will need to continue to evolve. With the launch of Fulfilment by Amazon (FBA) and the launch of its paid membership program, Prime, Amazon is ramping up its operations in Australia. In partnership with Retailbiz, we have produced a Special Report so that you can get on top of everything you need to know, whatever stage your business is at. The report can be downloaded here.
Here is a snapshot of the report so that you know the key takeaways:
- “Yesterday’s ‘wow’ quickly becomes today’s ‘ordinary.’”
This quote by Amazon CEO Jeff Bezos essentially sums up everything you need to know about the changing consumer. Today’s online customer is constantly searching for a better way, and is eternally unsatisfied! This is why Amazon’s customer-centric approach is at the core of every element of the business and the cycle of improvement is happening at a faster rate than ever before. Don’t play catch-up, be at the forefront.
- Amazon has developed one the most sophisticated fulfilment networks in the world. Take advantage of it.
Amazon helps to level the playing field when it comes to businesses of any size or age. FBA is the perfect example of this, giving consumers (and retailers!) access to the convenience of Amazon’s world-class customer service and fast delivery.
- More new members signed up to Prime in 2017 (13 years after its launch) than in any other year
There are now over 100 million Prime members across the globe and its growth is exponential. Now that Prime launched in Australia, ensure you understand what’s required in order to take advantage of this growth. The expectations of consumers, whether they are Prime members or not, will be impacted by Prime’s launch because the goalposts will change. Get started with FBA and Prime now so that you are all set to go.
- Top Tips for Prime
You don’t need to make all your products available on Prime. Look at your data and see which products make the most sense to be Prime eligible. You might start with a few products or a quarter of your range. Get the balance right and make Prime work for you.