If you’re looking for a new opportunity to reach millions of Australian consumers, Bunnings MarketLink is an excellent option to consider. For brands and retailers focused on home and lifestyle products, this new ChannelAdvisor integration offers a unique opportunity to get products in front of a large, established audience of purchase-ready shoppers.
Here’s what you need to know before you get started.
What is Bunnings MarketLink?
Created by Bunnings, a leading retailer of home and lifestyle products in Australia, Bunnings MarketLink launched last year as a way to give consumers access to an even wider range of products online.
That’s great news for eligible brands and retailers.
As one of the most-visited retail websites in Australia, Bunnings already generates 18 million visits a month. Becoming a trusted third-party seller on the retailer’s new marketplace can instantly open the door to prime spots for product listings.
Bunnings MarketLink isn’t for all e-commerce companies, however, if you offer a comprehensive range of high-quality items in key home and lifestyle categories, your chances of getting approved for Bunnings MarketLink are likely to be high. These categories include:
- Living room
- Dining room
- Small appliances
- Home decor
- Home entertainment
- Home office
- Kitchen appliances
- Laundry appliances
How does Bunnings MarketLink work?
Once you’ve been approved to sell on Bunnings MarketLink, the process is fairly straightforward. You’ll have multiple options for processing payments for new orders, and will then be responsible for shipping items directly to consumers. Once the order ships, your payment is processed within seven days.
Consumers can leave ratings and reviews just as they do on other marketplaces, and you’ll have access to seller statistics and reporting.
Bunnings MarketLink does have some strict requirements, so eligible companies will need to be prepared to meet several important guidelines. In addition to providing an excellent selection of top-notch items, all brands and retailers that sell on Bunnings MarketLink are expected to offer an easy returns process and keep inventory updated.
Other requirements include strong product content, outstanding customer service, an order cancellation rate below 2% and a dispute rate below 3%.
Getting started with Bunnings MarketLink
With ChannelAdvisor’s new integration, you can launch and manage MarketLink right alongside other e-commerce channels. Once approved to sell on the marketplace, ChannelAdvisor customers can use a wide range of tools to scale easily and successfully, such as:
- A robust data transformation engine to ensure your product content is optimised according to Bunnings MarketLink’s unique specifications
- Advanced repricing technology to ensure product prices stay in line with the competitive landscape
- Consolidated inventory management to reduce the risk of overselling and understocking
With so many changes occurring across the e-commerce landscape, it’s more important than ever to act fast and reach consumers on new and emerging channels. The Bunnings MarketLink integration allows you to do just that.
For more details and to learn how you can get started today, download the Bunnings MarketLink tip sheet.