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Year in Review: The Most Clicked, Viewed and Shared Resources of 2018

We experienced a lot in 2018. Digital marketing expanded. New sales channels emerged. Fulfilment got faster.

With each e-commerce change and transition, ChannelAdvisor was there — documenting it all in our continually-updated series of eBooks, white papers, on-demand webinars and guidebooks.

Savvy sellers have come to rely on these resources for the latest updates, insights and advice. If you want to stay ahead of the ever-changing e-commerce landscape, this is a great time to check out their favourites.

To prepare for 2019 — and all the changes it may bring — take a look at the eight most clicked, viewed and shared content resources of the past year.

Across Marketing…

Facebook & Instagram Advertising Essentials

Facebook and Instagram have proven to be highly profitable social channels for e-commerce companies. But with millions of businesses advertising each month, competition is fierce. This popular eBook offers tips to maximise your presence on these top-performing social networks.

Owning the Amazon Search Results

As the marketplace that’s set the standard for remarkable ease in browsing and buying, Amazon serves up millions of indexed search results to purchase-ready shoppers every single day. Use this eBook to see your listings from the consumer’s point of view — and learn what more you can do to dominate those all-important search results.

Selling…

The Evolving E-Commerce Consumer Journey

The days of a consistent and reliable “search, click, buy” process are long gone. In its place is a complicated web of deliberate steps, each one inching your consumer closer to the “buy now” button over the course of many days, weeks or months. This eBook provides a detailed look at a wide range of strategies for reaching consumers at various stages of the path to purchase.

8 Secrets to Amazon Success

Increasing sales and revenue on Amazon requires a lot more than simply listing products. In this newly updated eBook, we outline 8 secrets of successful Amazon sellers.

Fulfilling…

Prime and Fulfilment by Amazon: What You Need to Know as Retailer

2018 was the year of Prime and Fulfilment by Amazon. Whether Amazon is already part of your online strategy or you’re yet to launch on the third party marketplace, you need to know how Prime and FBA are going to shake up the retail landscape and what the evolution of Amazon means for you.

And More

The Story of E-Commerce Success

After studying and advising retailers and manufacturers for nearly two decades, we’ve learned that online businesses need to master the entire spectrum of e-commerce to ensure their stories are successful ones. In this eBook, we break down the elements of successful e-commerce across marketing, selling and fulfilling.

What’s Next for Brands in E-Commerce

As e-commerce continues to grow at a remarkable rate, manufacturers are faced with complex challenges. Armed with the right knowledge and tools, it’s possible to create a successful mix of digital marketing, selling and fulfilling activities. In this white paper, we cover the four critical components that all brands should be watching.

Everything You Need to Know to Change E-Commerce Platforms

If your current e-commerce software is failing to follow through with the tools and support you need to dominate the competition, it may be time to make a move. In this highly popular resource, our e-commerce experts simplify the process of switching to new software. Use it to decide when it’s time to make a switch — and what steps to take next.

Looking for more resources to get ready for 2019? We have plenty! The ChannelAdvisor resource centre will continue to be regularly updated by our e-commerce experts. Subscribe to our monthly newsletter, and we’ll update you as new resources are ready. Subscribe to the newsletter >>