E-Commerce Success: How to Capture Consumers
Keira White, ChannelAdvisor’s Account Manager, Australia
The goalposts for success in the digital landscape are shifting. The consumer journey is almost unrecognisable compared to just a few years ago, and the expectations of what online retailers should deliver have changed dramatically. So, how do online retailers not just keep up, but set the pace? The key to driving profitability and growth is capturing consumers and ensuring continued customer loyalty while systematically streamlining to reduce costs.
Join Simon Kelly, ChannelAdvisor’s Strategic Partnerships Manager and Keira White, ChannelAdvisor’s Account Manager, in partnership with NORA to learn how to leverage marketplaces and ensure you’re making the most of your digital marketing efforts for e-commerce success.
In this session you will learn:
-The changing consumer: what does your customer want and how can you deliver?
-How marketplaces are changing the e-commerce landscape and what you need to do to succeed
-Digital marketing for growth -Strategies for success: reducing costs while scaling for success