As a branded manufacturer, your brand website and marketing content is a consumer’s most trusted source of accurate product information. But if you don’t provide these consumers with a seamless shopping experience or a clear path to purchase, you’ll lose them. And more importantly, you’ll lose valuable customer data.

ChannelAdvisor’s Where to Buy solution (including Buy Online or Buy Local links) makes your content and campaigns shoppable — even if you don’t sell direct to consumers on your website.

Benefits

  • Ease the path to purchase and increase conversions — from your website or digital campaigns
  • Keep consumers in your branded experience throughout the buying journey, regardless of device
  • Strengthen relationships with authorised retail partners by providing highly qualified leads
  • Support local retail promotions — focused at the product, category and retail store level
  • Gain actionable insights into consumer behavior and retailer performance
Show customers where to buy

How it works

Where to Buy Online

Your Consumer

consumers

arrow

Your Brand

buy online

Your Online Retailers

cart

  • Easily integrate ChannelAdvisor’s Where to Buy Online solution into your website or digital campaigns via a custom-built widget or API
  • Define your top online retailers and the order you prefer them to appear
  • Consumers see your preferred retail partners for a product as well as prices (optional) on your site or within your digital campaigns
  • Connect consumers seamlessly from your product-specific content or digital campaigns to the corresponding product pages on your preferred retailers’ websites
  • Alternatively, you can drive consumers directly to a shopping cart at supported retailers
  • Gain actionable insights, including impressions, clicks, and sales (for supported retailers) by product, category, and retailer

Where to Buy Local

Your Consumer

consumers

arrow

Your Brand

buy online

Your Offline Retailers

cart

  • Easily integrate ChannelAdvisor’s Where to Buy Local solution into your website or digital campaigns via a custom-built widget or API
  • Define your top offline retail partners
  • Consumers see your preferred offline retail partners that carry your products, including address, phone, directions and store hours
  • Display on-demand product stock status for supported retailers
  • Promote click-and-collect programs at select retailers
  • Leverage ChannelAdvisor’s partnerships with Nielsen and NPD to gather local store carriage data
  • Include product- or category-level local promotional messaging by retailer, city or individual store
  • Gain actionable insights, including impressions and clicks by product, category, retailer and retail store location

Actionable Insights

  • Assess product and retailer popularity via impressions and click data by product, category, retailer and geography
  • Understand sales performance and cart-level details at select retailers
  • Determine the percentage of your catalog carried by online retail partners
  • Identify patterns of offline product demand geographically, by retailer
  • Compare product pricing trends across retailers
Actionable Insights on the ChannelAdvisor platform

Ready to see it in action?

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