Buy It Love ItDoubling online sales in 3 months – and loving it.

Company Overview

Located in Manchester, England, Global Technology Resource Ltd. is an online seller of refurbished computer and iPod peripherals. Trading under the name Buy It Love It, the company was formed eight years ago and sell via eBay UK, Germany, France, Italy and Spain and more recently started selling on From humble beginnings in the basement of an old house, Global Technology Resource Ltd. now trade from a 10,000 square foot warehouse, shipping upwards of 3,000 items per week. Global Technology Resource Ltd. powers its multichannel, cross-border sales via ChannelAdvisor Marketplaces software.

The Situation

As an ambitious and rapidly expanding company, Global Technology Resource Ltd. were struggling to keep up with the manual and at times arduous tasks of selling via the eBay marketplace. As a high volume auction seller, they found it difficult to distribute products evenly across the eBay platform, resulting in their own listings actively competing with each other and reducing price. They also struggled to keep on top of tasks such as second chance offers. They needed a software solution that would handle these manual tasks, allowing them to concentrate on finding new stock and expanding into other territories.

The Solution

By implementing ChannelAdvisor’s Marketplaces solution, Global Technology Solutions Ltd. were able to effectively automate much of the scheduling, listing, and second-chance offer activity that previously consumed so much of their time and hindered growth, freeing them to concentrate on building the business through acquisition of stock and expansion into other marketplaces.

Global Technology Resource, Ltd.: Doubled Sales in 3 Months by Expanding Across International MarketplacesWorking closely with a InterCulturual Elements (a member of ChannelAdvisor’s Partner Network who provide listing and cultural translation services), they were able to expand their business seamlessly onto the eBay Germany, France, Italy and Spain marketplaces and literally double their turnover within a three month period.

The Results

More recently Global Technology Resource Ltd. has expanded onto Amazon’s third party marketplace, which according to Jonathan Mantel is already eclipsing the eBay business.

Jonathan attributes the successful growth of Global Technology Resource Ltd. to ChannelAdvisor technology and partners by stating, “Purely because ChannelAdvisor has allowed us to feed through to these sites so easily and without the manual tasks that would normally be involved with listing. Without doubt ChannelAdvisor has helped us sell more.”

Due to the overwhelming success with ChannelAdvisor’s Marketplaces solution, Global Technology Resources Ltd. has since launched on ChannelAdvisor’s Webstores solution. Check back for future updates on Global Technology Resources Ltd success.

Buy It Love It

Location:Manchester, England


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